inRiver PIM Suite™
consistent product information - everywhere
multi-channel marketing
Companies have spent millions on ERP systems to secure their financial and logistical transactions, but this represents only 20% of the product information in their organisations.
The bulk of product information, such as photographs, engineering drawings, recycling information, technical documentation, and warranty information is unstructured and probably exists in more than 5 separate locations within a company. Nevertheless, this is the information upon which customers make buying decisions – They don’t buy transactions!
For sales and marketing staff this is a nightmare which reduces their effectiveness, and is a major element in total cost of sales. Gartner Group estimate that almost half of an employee’s time is spent searching for product information: “Up to 40% of an office worker’s time is now consumed by trying to manage or re-purpose data, almost twice as much as it did just five years ago”
Our solution to this nightmare is the inRiver PIM Suite™, a central repository for all product information which can be easily searched, and which delivers synchronized product information across all marketing channels as required.
Our 3 step recipe for competitive edge in channel marketing is:
- 1. Maintain information ONCE in ONE place
- 2. Work with ONE object in ALL channels
- 3. Automatically deliver the RIGHT information to the RIGHT people, in the RIGHT channel at the RIGHT time
resources
product sheet
Download the product sheet for the inRiver PIM Suite™
inRiver homepage
Discover more about PIM Suite™ including case studies and customer references by visiting the inRiver homepage
